A slow website can be frustrating not only for the website owner but for a visitor as well. Imagine this; a user visits your website. However, the website is not available. Most likely, the user will switch to another website. And perhaps, the individual might purchase something from that site and become a regular client. In this digital era, it is unlikely that the user will revisit your website again.

Now, because your website was inaccessible, it leads to the potential loss of sales and revenue. Hence, just taking this one instance into consideration out of multiple, the speed and smooth performance of your website are extremely crucial.

In this post, we will be highlighting 11 tips to optimize your website performance so that your business is not hampered in any way.

1. Choosing a good web host

Most likely, any newcomer would choose free hosting or a cheap cPanel web hosting solution. These plans are easy, and beginner-friendly. However, if your website would remain the same, without any growth, then this solution is perfect.

But if you want growth and progression then you need to choose a hosting plan that will help your website perform better, from a reputable host, and at a price that fits your budget. A good host will help you rank better in terms of SEO as well.

We recommend bodHOST. The USA hosting provider offers a range of hosting solution and all their plans are priced at economical prices. They have been in the industry long enough to know what they are doing. They are trustable, dependable, and secure.

2. Enable leverage browser caching

Browser caching is crucial since it lessens the burden on the server, which in turn speeds up pages for users and decreases load times for websites.

When one visits a website, the program downloads all of the content from that particular page in the same way that it does with other static documents like JS and CSS files. Additionally, the browser begins downloading them again when one navigates to another page of the same site.

In any event, if you have a Leverage Browser Caching set, it will only download the web page’s original content and use your program to provide static files. You may quicken the process of improving the speed of your website with this method.

3. Remove any extra plugins

Overuse of plugins might make your work more difficult and confusing than it has to be. In addition to slowing down your website’s loading time, this could unintentionally create security holes that third parties could use to gain access to the backend. Deactivate and delete any plugins you don’t use or deem unnecessary if you have any installed.

4. Cut down on HTTP requests

The longer anything takes to load, the more HTTP requests there are. Additionally, exchanging larger files will take much longer. Using fewer images, text, CSS, Flash, and other elements is the easiest way to reduce the amount of HTTP requests made by your pages.

5. Optimize images and graphics

Although it looks attractive if your page has good images and graphics, however, if they are not optimized properly it can create your website to have a heavy load which in turn slows the website down. Optimizing your media can lead to better page load speed, increase conversions, enhance user engagement, and SEO ranking.

6. Alter the theme of your website

The theme of your website might also affect how quickly pages load. No matter how well your server is configured, if the code for your website theme is complex, your site will stack slowly.

7. Make use of a content delivery network

The primary goals of employing a CDN are to improve user experience and boost site speed. However, CDNs do more than just guarantee a quicker experience for visitors to your website; they also make it easier to foresee site crashes in the event of traffic swells.

8. Manage damaged links

A key aspect of the website is the ability to link between its pages. When everything is right, every link on our website will take users directly to the desired location. Broken links on your website, however, don’t always leave the best first impression. You should routinely scan your entire site for faulty links to avoid these potential entanglements.

9. Minify redirects

Another factor that might enhance page load times is redirecting users to a different page rather than keeping them there. This is due to the fact that data cannot be sent to the target page only once; rather, the browser and web server must transmit and receive data continuously.

Performance issues can arise from sites with a high number of redirects. You may discover which pages are creating redirects using tools. Delete any that are unnecessary.

10. Make use of a dependable CMS

Your CMS is the foundation of your website, which serves as the main focus of the Internet marketing approach. By cutting out the middleman, a CMS gives you the power to update and modify the content of your website.

You’ll get the ability to make your website more and more distinctive, current, and profitable for users. WordPress is one of the most dependable CMS that meets all of your content management requirements.

11. Mobile-first programming

Most users today have a smartphone or tab that enables them to search everything on the internet. The usage of laptops and PCs for online browsing or shopping is severely reducing. However, if a website is not optimized for mobile usage it can cause problems.

A user who is used to utilizing their smartphone for commercial, entertainment, or information isn’t going to turn back to the traditional methods.

Website owners must adapt by optimizing their sites for mobile use and avoiding having their consumers wait longer than necessary. Make sure your website is mobile-first rather than creating it with a desktop browser in mind.


As stated above, a user will not wait for more than perhaps a couple of seconds before switching to another website. Without engagement, a website is not going to grow. Hence, it is critical to place importance on the performance of your website, if you wish for potential visitors to convert to customers. The 11 tips stated above will help you optimize your website in every way and you will no longer have to worry about slow page load time.

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