AI-powered Chatbots offer businesses limitless opportunities to communicate with customers to increase conversion rates seamlessly. Most companies swear by the conversational marketing solutions that a chatbot can provide. It helps in business target the two most important aspects to increase sales. The first one is the readily available solution-oriented engagement with customers. And the second one is the on-the-spot marketing strategy to drive lead generation.
Now WhatsApp has become a market leader with the most successful messaging channels. It offers an easy-breezy chatbot service to business accounts, which can skyrocket your business quickly. Any business owner can set up a WhatsApp Chatbot. This article will discuss a WhatsApp Chatbot and why you should have it. Let’s proceed!
What is a WhatsApp Chatbot?
A WhatsApp chatbot is an automated AI-powered software that runs on the WhatsApp platform. People can communicate with the WhatsApp chat bot through the chat interface as if talking to someone. It’s a series of human-like responses that intelligently interact with customers on WhatsApp.
WhatsApp Business chatbots run on the WhatsApp Business API and interact intelligently with customers, employees, students, and other users without human intervention.
For instance, let’s know what an e-commerce business can benefit from WhatsApp chatbots –
- It will answer questions about products and services.
- It will send shipping, payment, and refund notifications.
- It will deliver marketing information for promotional purposes.
How can WhatsApp Chatbot benefit business owners?
All businesses, regardless of size and revenue, can use WhatsApp Business. Constant communication enables businesses to connect, engage, and retain customers.
Chatbots enable businesses to conduct critical communications and make their business available to customers at the click of a button. Business owners can quickly respond to inquiries and answer customer questions without switching or downloading apps. WhatsApp bots can also send broadcast and outgoing notifications to clients. Businesses can send notifications to customers about order delivery, shipment, payment, etc., without using a separate system.
Why does your business need to deploy a chatbot on WhatsApp?
When your business grows with more customers, you need a chatbot that lets you interact with leads and customers 24/7.
Chatbots can be easier to respond quickly to business and customer inquiries, and your audience will not like the delay.
Here’s a list of all the vital business operations that an effective chatbot on WhatsApp can perform –
- It provides the best customer support and answers customers’ queries right away.
- It increases customer satisfaction and engagement and turns them into potential leads.
- It increases sales efforts by closely communicating with customers.
- It allows you to set up automated replies even after official business hours.
- It integrates lead details and recommends new services and products to them.
- It can manage several queries at the same time without human intervention.
- It saves your hard-earned money and valuable time.
Final Take
As a business owner, you must learn how WhatsApp Chatbot can help your customers too. They will get immediate answers which means customers can have a two-way conversation with your business. It helps build trust and loyalty to your brand. The customer is already familiar with WhatsApp’s interface and layout. So they can quickly join the conversation with the brand without learning or downloading a new app. So start building your WhatsApp Chatbot to grow your business to the next level.