Today the marketplace is competitive, and businesses are looking for means and doing all they can to stay ahead and maximise lead generation. However, there is much to do to bring in leads, including creating awareness of conversion, which includes lead generation, nurturing, onboarding and meetings. Statistics state that 44% of marketing reps don’t have time to follow up with leads.
When the business proliferates, getting time to manually perform tasks like email marketing, reporting, and follow-ups becomes challenging. That is where marketing automation comes in to help. It’s a powerful tool that helps businesses plan and streamline their lead generation and other management processes to boost their bottom line. Here is how marketing automation can help maximise business lead generation.
Why Is Marketing Automation Crucial For Lead Generation?
Managing a business has some tedious and time-consuming tasks. Through marketing automation, business operators can reach their business and marketing goals. The process gives them valuable information about customers and marketing campaigns. Here is why it’s necessary to use marketing automation.
- It improves customer experience
- It saves time and improves efficiency
- Generates valuable insights
- Boosts lead generation and management
How Marketing Automation Can Maximise Lead Generation
The process involves using marketing automation software with various features to help businesses automate their marketing processes and lead-generation solutions. The process includes these key features:
Focusing On Email Marketing
ROI on email marketing gives $40 for every $1 spent. Therefore, email is one of the best ways to target and nurture leads while keeping them engaged with business products and services. Using the marketing automation software, creating, sending and monitoring email campaigns to potential customers becomes easy. For example, the business can create follow-up emails triggered when actions like visiting the business website or downloading a lead magnet.
Creating Automated Lead Management
Segmentation is crucial for delivering the right content to the right customers. The process starts by segmenting leads to lead scoring. Luckily, it is achievable with the help of marketing automation software. Automated lead management will help make things much easier for the business, as dealing with large-scale data can be overwhelming, especially if other business tasks are waiting. Marketing automation helps make lead scoring and lead generation solutions easier.
Using Lead Magnets For Lead Generation
Building marketing automation isn’t usually among the first steps regarding lead generation. However, sometimes getting details of quality prospects can be challenging, and a lead magnet can help. It offers free services and content to business prospects, which might incline them to sign up for business services or products. For instance, the business can offer free audits, eBooks, guides or reports to engage the prospects. Ultimately, this will serve as the educating purpose about the business. However, ensuring that every service or content offered for free is valuable to the customers is crucial. Otherwise, the idea won’t have a valid point.
Focus On Social Media
Social media has become commonplace for people to interact worldwide. Today, over 4.74 billion people use social media globally. This number contributes to the consistency of social media presence, especially for advertising. However, keeping up with the constant manual content uploading is time-consuming, especially if dealing with lots of information and aiming at several channels. That is where marketing automation comes in to help to improve the business social media lead generation solutions. The process entails using marketing automation software for social media lead generation. It includes:
- identifying the target audience
- creating the content calendar
- strategising lead magnets
- regular analyses of the approach
These steps will help the business maintain a consistent reach to its target audience, driving more leads and converting them into paying clients.
Gathering Buyer Data For Leads From Websites
The marketing automation software can help businesses gather valuable buyer data from leads visiting the website. The business managers can integrate website tracking and lead capture forms to help collect information on the lead’s behaviours and interests. This information can help create targeted follow-up campaigns and boost the lead conversion rate.
Marketing automation is crucial for streamlining business lead generation and other management processes. Businesses can save time, reach more customers and convert leads into customers by automating these processes. Lead generation and marketing automation processes let business managers focus on the necessary tasks while taking the essential repetitive tasks off their hands.